IU International University of Applied Sciences
Marco Praetorius is an experienced professional in Conversion Rate Optimization (CRO) and User Experience (UX) design, currently serving as the Product Owner for CRO & Personalization at IU Internationale Hochschule, where an experimentation program is managed across multiple websites. Marco holds extensive freelance experience in CRO and UX, consulting for various clients in Germany and Switzerland. Previous roles include Head of CRO & UX at adzLocal GmbH, where significant optimizations were achieved for a diverse client base, and UX Research/Design & Conversion Optimization at FFG Finanzcheck, where Marco’s efforts expanded the team’s capabilities. Marco's career began with internships and roles focused on SEA, CRO, and multimedia development, culminating in a Diplom-Ingenieur (FH) degree in International Study Program Information Technology and Design from Technische Hochschule Lübeck.
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IU International University of Applied Sciences
IU Internationale Hochschule offers an online model, virtual campus, and online exams on-demand to students. The study program comprises bachelor and master courses in the fields of hospitality, tourism and event, health care, transport and logistics, IT and engineering, business and management, and human resources. The IU Internationale Hochschulewas founded in 1998.