Vera Barile

Vera Barile is a seasoned marketing professional currently serving as a Senior Customer Marketing Manager at Ivalua since May 2025 and as an Ambassador for the Customer Marketing Alliance since June 2024, contributing to the global Customer Marketers community. Prior to these roles, Vera held senior positions at AppDirect from September 2021 to May 2025, and worked at SID LEE from July 2019 to August 2021 as an Account Executive and Digital Account Services Coordinator. Early career experience includes a Marketing Specialist role at GlobalVision and serving as Chief Marketing Officer at PennyDrops, where efforts focused on empowering youth through financial literacy. Additional experience includes marketing internships at BOMBARDIER in 2017 and 2018. Vera holds a Bachelor of Commerce in Marketing and Strategic Management from McGill University.