Krista Becker

Krista Becker has over 17 years of experience in digital marketing and media strategy. Krista is currently working as the Director of Global Digital Marketing (Paid Media) at Ivanti since January 2022. Prior to this, they were a Senior Manager of Digital Marketing at Randstad USA from March 2020 to January 2022.

Krista has also worked as a Digital Marketing Consultant at Freelance from March 2017 to March 2020, where they offered their expertise to various clients. Before that, they served as the Associate Director of Media at CMI Media from October 2016 to October 2018, where they led the development and execution of non-personal promotion campaigns for leading pharmaceutical brands.

In addition to their corporate roles, Krista has also worked as an Adjunct Instructor at Temple University from August 2016 to May 2017, teaching media planning and buying to college students. Krista has also held positions such as Senior Media & Metrics Strategist at CKR Interactive from May 2015 to October 2016, Media Supervisor and Senior Digital Strategist at MayoSeitz Media from August 2014 to May 2015, and Online Media Planner/Buyer at Toll Brothers, Inc. from February 2008 to March 2010.

Krista started their career as a Media Intern at Tierney Communications in May 2005 and has held various roles there, including Assistant Media Planner and Media Planner. Krista also gained experience as an Account Management Intern at Kanter International in 2005.

Throughout their career, Krista has demonstrated expertise in digital marketing, media strategy, campaign analytics, and audience research. Krista has worked with leading brands in the pharmaceutical and medical device industries, delivering effective strategies to address key business objectives. Krista is highly knowledgeable in marketing trends and has a strong track record of delivering results for their clients.

Krista Becker has a strong educational background in the field of advertising. Krista began their education at Northwood University from 2002 to 2004, where they obtained an Associates degree in Advertising/Management. Krista then continued their studies at Temple University from 2004 to 2006, earning a Bachelor of Arts (B.A.) degree in Advertising.

In addition to their formal education, Krista has also pursued additional certifications to enhance their skills and knowledge. Krista obtained a certification in LinkedIn Marketing Strategy from LinkedIn in January 2023. Krista also completed a course on Fundamentals of Next-Gen Marketing offered by 6sense in June 2022. Furthermore, Krista holds a Google Certified Professional certification, although the institution and specific details of its acquisition are not provided.