IVECO
Ingrid Toja is a seasoned professional with extensive experience in digital marketing and CRM, currently serving as the Digital Marketing & CRM Services Manager at IVECO since April 2001. Ingrid's role involves oversight of digital strategy, marketing campaigns, and lead qualification processes, along with managing a team and budget for online advertising across various markets. Prior positions at IVECO include Strategic Product Marketing Manager and Operational Marketing Manager, where Ingrid successfully defined promotional campaigns, advertising strategies, and coordinated dealer marketing activities. Earlier experience includes project coordination at IVECO Brasil and roles in logistics and consulting. Ingrid holds a Mastering Digital Marketing certification from London Business School and has completed specialized training at SDA Bocconi and Politecnico di Torino.
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IVECO
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As a major player in the global transport world, Iveco is an international leader in the development, manufacture, marketing and servicing of a vast range of light, medium and heavy commercial vehicles. It also manufactures passenger transport vehicles and special vehicles for defence, civil protection and specific missions like fire-fighting. The vehicles adopt the latest engineering technologies, applied to a comprehensive range of engines running on diesel and alternative fuels. These include natural gas (CNG and LNG), bio-fuels, hybrid technologies and electric engines. The product range is complemented by a range of financial and after-sales services, and used vehicle activities.