IVECO
Urko Arenaza Peña serves as the Parts Sales and Service Manager at CNH Industrial since January 2017, contributing to a leading global manufacturer of agricultural and construction machinery. Additionally, Urko has held the position of Operational Marketing Manager at IVECO since February 2008, overseeing diverse projects and supporting the sales network for industrial vehicles. Previous roles include Marketing Specialist and Communication & Public Relations Manager at Iveco Bus, and Product Manager at HAVI Europe, managing promotions for McDonald's in Spain. Early career experiences include roles in distribution management at Canon España S.A. and communication consulting at J. A. Llorente & O. Cuenca. Urko's educational background includes a Master's in Internet Business from ISDI, an MBA in Business Management and Marketing from ESIC, and a degree in Business Sciences with a focus on Marketing from the University of Plymouth.
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IVECO
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As a major player in the global transport world, Iveco is an international leader in the development, manufacture, marketing and servicing of a vast range of light, medium and heavy commercial vehicles. It also manufactures passenger transport vehicles and special vehicles for defence, civil protection and specific missions like fire-fighting. The vehicles adopt the latest engineering technologies, applied to a comprehensive range of engines running on diesel and alternative fuels. These include natural gas (CNG and LNG), bio-fuels, hybrid technologies and electric engines. The product range is complemented by a range of financial and after-sales services, and used vehicle activities.