Prashant Rajaram is currently an Assistant Professor of Marketing at Ivey Business School at Western University since July 2021. Previously, Prashant served as a Graduate Research Assistant at the University of Michigan Ross School of Business from August 2015 to July 2021. Early career experiences include roles such as Market Strategy Analyst at HWY1 Ventures Inc. and PepsiCo Canada, Marketing Consultant at Capgemini, and various positions at ventureLAB York Region and BPCL. Prashant holds a PhD in Marketing from the University of Michigan (2015-2021), an MBA in Marketing from Schulich School of Business - York University (2011-2013), and a BEng in Electronics from The Maharaja Sayajirao University of Baroda (2004-2008).
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