Vikram Choudhary

Vikram Choudhary is an accomplished academic and marketing professional with extensive experience in both teaching and industry roles. Currently serving as an Assistant Professor of Marketing at the Goa Institute of Management since July 2023, Vikram previously held the same position at the Institute of Management Technology, Ghaziabad, from April to July 2023, and at the Indian Institute of Management, Lucknow, from June 2018 to February 2023, where Vikram completed a Ph.D. on small retailer technology adoption. Prior to academia, Vikram gained significant industry experience, holding positions including Area Sales Manager at Blue Star Ltd. and Senior Territory Executive at Bosch Ltd., where responsibilities involved managing territories, accounts, and dealer networks across multiple regions. Educational qualifications include a Fellow Programme in Management from IIM Lucknow and an MBA in Marketing from Sinhgad Institute of Management, along with an engineering degree in Electrical from Govt. College of Engineering, Pune.