iVitaFi
Greg Falconer serves as the CEO of iVitaFi since February 2019, leading efforts to enhance patient financial health through a non-recourse, all-digital credit program for diverse credit profiles. Prior to this, Falconer held significant positions in the healthcare sector, including Vice President of Product Management at MedAssets, where contributions included managing supply chain performance solutions. Earlier experience as a USCG Master Captain and PADI Professional Divemaster at Cane Bay Dive Shop reflects a personal journey emphasizing entrepreneurship and mentorship. Falconer's career also includes roles at NTT America, Verizon, AT&T, and various consulting engagements, showcasing a robust background in product management and business development across multiple industries. Educational credentials include a Bachelor of Business Administration from Southern Methodist University, with a focus on Accounting and Organizational Behavior.
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iVitaFi
iVitaFi was founded on the belief that every patient should have access to affordable healthcare and that patients and providers deserve a positive financial journey. To achieve this, we address key challenges faced by self-paying patients by specializing in non-recourse patient financing, which ensures providers receive full, timely payments while mitigating bad debt risk. Our patient-centric solutions offer fixed 0% interest rates, extended terms, and a reusable healthcare line of credit, giving patients the flexibility and peace of mind they need to manage their medical expenses. Additionally, our suite of patient engagement and digital payment solutions highlights our commitment to improving financial interactions and fostering a better experience for patients and providers. At iVitaFi, we are committed to revolutionizing patient financing to ensure a more accessible and efficient payment process for everyone. For more information, visit www.ivitafinancial.com, email info@ivitafinancial.com or follow us on LinkedIn or Twitter (www.twitter.com/ivitafinancial).