Greg Falconer

Greg Falconer serves as the CEO of iVitaFi since February 2019, leading efforts to enhance patient financial health through a non-recourse, all-digital credit program for diverse credit profiles. Prior to this, Falconer held significant positions in the healthcare sector, including Vice President of Product Management at MedAssets, where contributions included managing supply chain performance solutions. Earlier experience as a USCG Master Captain and PADI Professional Divemaster at Cane Bay Dive Shop reflects a personal journey emphasizing entrepreneurship and mentorship. Falconer's career also includes roles at NTT America, Verizon, AT&T, and various consulting engagements, showcasing a robust background in product management and business development across multiple industries. Educational credentials include a Bachelor of Business Administration from Southern Methodist University, with a focus on Accounting and Organizational Behavior.