Melissa Anderson

Melissa Anderson is a seasoned marketing leader with extensive experience in driving strategic marketing initiatives across various industries. Currently serving as Vice President of Marketing at IVIX, Melissa leverages technology and AI to support governmental compliance and public services. Prior roles include Vice President of Marketing at Olea Edge Analytics, where Melissa established a high-performing team, and a series of leadership positions at IBM, overseeing global analyst relations for multiple divisions. Melissa has also held significant marketing roles at RoadVantage, EnviroMedia, and Edelman, showcasing a strong track record in developing brand identities and executing impactful marketing strategies. Melissa holds a BBA in International Business and Marketing from The University of Texas at Austin.