Lisa Zazie Helberg

Lisa Zazie Helberg is a seasoned marketing professional with extensive experience in digital marketing and performance management. Currently serving as the Head of Digital Marketing & Performance at IW Medien GmbH since September 2023, Lisa previously held the position of Director Marketing at Tipster Group from January to September 2023, emphasizing strategic marketing across various channels. Prior to that, Lisa spent several years at AD Eleven GmbH from May 2016 to December 2022, where roles included Leitung Marketing and Leitung Online Marketing, focusing on the development of online marketing strategies and team leadership. Earlier experience includes positions at arvato AG | Bertelsmann, where Lisa managed online marketing initiatives and SEO content, as well as freelance work in direct marketing and editing. Lisa holds a Magister Artium degree in Communications Science, Business Administration/Marketing, and Psychology from the University of Duisburg-Essen and a similar degree from the University of Malta.