Robin Murphy

VP, Marketing Strategy at IWCO Direct

Robin is a creative, data-driven executive with more than 20 years of extensive marketing experience in financial services, including the banking, mortgage, and loan sectors. She works with their clients to assess, define, and implement new strategies, models, standards, and best practices to provide insightful recommendations that optimize and enhance their marketing campaigns and maximize their business results. Robin is an expert in applying the science and art of marketing to elevate brand identity, strengthen engagement levels and experiences, acquire and retain customers, and deliver unprecedented industry-leading results. She holds a BA in Advertising and Marketing from Pennsylvania State University, Schreyer Honors College.

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Previous companies

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Freedom Mortgage logo

Timeline

  • VP, Marketing Strategy

    Current role

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