IYK*
Andrew Spencer, a talented Founding Product Designer at IYK*, and the Founder of Hemlock, a London-based digital product design studio. Andrew has worked with notable clients such as Nike, Moncler, and Coca-Cola. Andrew also has experience as a Senior Digital Product Designer at COS and as a Designer at Meri Media. Andrew holds a BA in Graphic Design from Nottingham Trent University and a degree in Art Direction from the University of the Arts London.
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IYK*
IYK bridges the physical and digital worlds by using NFC and blockchain technology. By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK. Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.