IYK*
Will Hunter is currently the Head of Product at IYK, empowering brands to incorporate digital experiences into physical items. Prior to their current role, Will worked as a Product Manager at Tessera, where Will focused on building the future of collective ownership by shipping Escher. Will also has experience as a Product Manager at Workweek and as an Associate Product Manager at Salesforce, specializing in Salesforce CDP in Marketing Cloud. In addition to their product management roles, Will has experience as a Software Engineer at H1 and as a Producer at Katie Brown, Inc. Will also co-founded Practicum, a platform connecting students with startup internships. Their educational background includes a degree in Computer Science and Entrepreneurship from Washington University in St. Louis.
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IYK*
IYK bridges the physical and digital worlds by using NFC and blockchain technology. By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK. Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.