Organisations are not their organizational charts. Markets are not sales funnels. Cities are not masterplans. They are living assemblages of bodies, technologies, spaces, and practices — and you cannot change what you cannot see.
IziBiz Consulting is a strategic anthropology boutique founded in 2014 in Bucharest. We apply ethnographic research and sociotechnical analysis to organisations, markets, and urban environments, helping leaders see what surveys miss and dashboards flatten.
Our proprietary methodology — Embodied Assemblage Mapping (EAM) — integrates embodiment theory (Csordas, Merleau-Ponty, Bourdieu), flat ontologies from Science and Technology Studies (Latour, Callon, Law, Mol), and organisational psychology, to map three layers of any situation: Bodies, Artifacts & Technologies, Relations & Translations.
We have worked across financial services, energy, retail, FMCG, real estate, professional services, and the public sector. We have led urban regeneration research, managed URBACT co-design projects, and served as embedded communications director for a major shopping mall through the pandemic.
Services: organisational research, ethnographic market research, communication strategy, facilitation & co-design, keynote speaking, workshops.
Founders: Alexandru Dincovici (PhD Anthropology, SNSPA) and Alexandra Dincovici (MA Organisational Psychology, person-centred psychotherapist, ICF coach).

IziBiz Consulting

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IziBiz Consulting

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