Carlos MacHo

Carlos Macho is a seasoned professional with extensive experience in key account management and trade marketing. Currently serving as the National Key Account Manager at GARCIA-CARRION since February 2024, Carlos previously held the position of National Key Account Cash&Carry at Beam Suntory, where responsibilities included managing relationships with major cash-and-carry groups and developing impactful commercial strategies. Prior to that, Carlos contributed significantly to Red Bull from June 2018 to June 2023, managing key accounts in the petrol and franchises sector and overseeing trade marketing initiatives. Carlos started as a Student Brand Manager at Red Bull while pursuing a Doble grado en Ingeniería Industrial and Administración y Dirección de Empresas at Universidad Europea del Atlántico, complemented by studies in Business Administration at Avans University of Applied Sciences.