Yiqian Liu

Yiqian Liu possesses a diverse background in digital marketing, particularly in social media operations and performance analysis. Currently serving as an EDM Marketing professional at J.ING since December 2021, Yiqian previously worked as an Overseas Social Media Operations Specialist at LAGUNAMOON™ Beauty Ltd. and as a Marketing Specialist at ChatLabs, where responsibilities included conducting research and evaluating WeChat performance to enhance marketing strategies. An early career internship at Hunan Economics Television Station involved managing content creation and planning for new media channels. Yiqian holds a Master's degree in Digital Marketing from the University of Southampton and a Bachelor's degree in Digital Marketing from the University of Portsmouth, complemented by foundational studies in Business Management & Economics at the University of Glasgow.