Zachary S.

Director of Digital Marketing at J & L MARKETING, INC

Zachary S. has a diverse work experience in the field of digital marketing. Zachary started their career at J&L Marketing, Inc. in 2016 as a Marketing Specialist, where they gained certification in Google Partners and Bing Ads Accredited Professional. Zachary helped manage brand development, website traffic growth, and contributed to building the company's website. Zachary then moved up to become a Digital Marketing Analyst, where they managed automotive clients and executed $1.2 million in ad spend yearly. Zachary later became a Senior Digital Marketing Analyst, managing clients across various industries and overseeing $6 million in ad spend annually. In 2021, Zachary assumed the role of Digital Marketing Manager at J&L Marketing, responsible for the digital marketing strategy and development of the company. Zachary managed the day-to-day execution of the team, projects, and campaigns, measuring their effectiveness and executing a marketing budget of $12+ million per year for 750+ clients. Most recently, Zachary became the Director of Digital Marketing at J&L Marketing, where they are in charge of planning, developing, implementing, and managing the overall digital marketing strategy. Zachary actively evaluates statistics, marketplace trends, and best practices to optimize team and client performance. Prior to their work at J&L Marketing, Zachary worked as a Certified Technician at Valvoline from December 2014 to November 2016.

Zachary S. holds a Bachelor of Science degree in Marketing from Northern Kentucky University. The specific start and end years of this degree are unknown. In 2015, Zachary started attending the University of Kentucky, where they pursued a marketing-related field of study. However, the degree name for their education at the University of Kentucky is not provided.

In terms of certifications, Zachary has obtained several from different institutions. In 2016, they became a Bing Ads Accredited Professional through Bing. In 2018, they obtained a Google Analytics certification from Google. Additionally, in 2022, they earned certifications in Google My Business, Google Ads Display, and Google Ads Search. These certifications indicate their expertise in various aspects of online advertising and analytics.

Zachary also received an Inbound certification from HubSpot in December 2016. However, information about their Facebook BluePrint certification, including the obtained month and year, is not available.

Links

Previous companies

Valvoline logo

Timeline

  • Director of Digital Marketing

    January, 2023 - present

  • Digital Marketing Manager

    September, 2021

  • Senior Digital Marketing Analyst

    September, 2020

  • Digital Marketing Analyst

    March, 2018

  • Marketing Specialist

    June, 2016

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