Samira Shihabi

Samira Shihabi is a seasoned marketing professional with extensive experience spanning over two decades. Currently serving as the Director of Marketing at JA Resorts & Hotels since April 2018, Samira effectively develops marketing budgets and strategic plans while enhancing revenue potential through integrated advertising and public relations strategies. Prior to this role, Samira worked as a Marketing Consultant, providing senior-level strategic advice to various clients, and held marketing managerial positions at imdaad, Emirates NBD, Dubai Silicon Oasis Authority, and Dubai Healthcare City, where responsibilities included developing comprehensive marketing plans, overseeing communications, and supporting sales initiatives. Samira holds an MBA in International Business from Schiller International University.