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Chris Tavera

Director Of E-commerce & Loyalty at Jack in the Box

Chris Tavera currently serves as the Director of E-commerce & Loyalty at Jack in the Box, a position held since April 2024. Prior experience includes a tenure at Whataburger, where Chris advanced through roles such as Sr. Manager of Loyalty and Digital Experience, Loyalty Marketing Manager, and Digital Product Owner from November 2015 to May 2024. In these roles, responsibilities involved defining and executing product vision for the Whataburger mobile app, managing product initiatives, and conducting market research. Previous positions also include Business Analyst at DR Horton and CGI Federal, and Business Analyst II at McLane Advanced Technologies. Earlier career highlights feature a role as Senior Financial Consultant at BBVA Compass and Senior Account Executive at Beneficial Finance. Chris holds a Bachelor of Science in Business Entertainment from Full Sail University.

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