Pat Heffernan

Pat Heffernan has a diverse work experience in the marketing and advertising industry. Pat worked at Jack Morton Worldwide as the SVP, Strategy and Co-Head of Jack 39, a sponsorship consulting practice for brands. Pat also held the role of SVP, Director of Strategic Planning, where they led the planning practice and the agency's sponsorship practice. Prior to that, they were the Owner/President of Twine - Marketing, LLC. Pat also worked at Kaleidoscope Sports & Entertainment / GM R*Works as the SVP, Group Director, where they led a large team and handled national promotions for various GM brands. Pat implemented digital measurement tools for physical events and led new business development. Pat was the Managing Director at Momentum Worldwide, where they oversaw tournament operations, sponsorship activation, and developed the golf marketing program for Buick. Pat also managed the global automotive practice and won accounts like Domino's and PGA of America. Lastly, at McCann, they served as EVP, Brand Director and played a key role in managing the Buick account, winning digital and CRM business, and received recognition for their creative contributions.

Pat Heffernan earned a Bachelor of Arts degree in Interpersonal Communications from Marquette University, where they attended from 1980 to 1984.