Rita Wehbe

Rita Wehbe is currently the Head of Content Operations at JACO, where they lead innovative content strategies. Prior to this, Rita served as a Creative Strategy Lead at TikTok and held multiple roles within the company, showcasing their expertise in business development and partnerships. Rita gained experience as a Creative Content Producer at Multi Platform Network and ARN, while also contributing to Virgin Radio Dubai as a content editor. With a Bachelor of Business Administration in progress at Notre Dame University - Louaize, Rita has a background in human resources but has found passion in the digital and social media landscape, even launching a brand in Lebanon to support local artists.