Marketing and Brand Management

The Marketing and Brand Management team at JacobBroberg is responsible for developing and executing marketing strategies that enhance brand visibility and drive sales for Cloetta's wide range of confectionery products. This team focuses on brand positioning, consumer insights, and trade marketing to ensure that products resonate with diverse markets across the Nordic region, the Netherlands, and Italy, while also supporting global brand initiatives. Additionally, they collaborate cross-functionally to optimize product launches and engage customers through innovative marketing campaigns.