Fiona Hughes

Fiona Hughes (Australian) is the Chief Marketing Officer of JDE Peet’s

Fiona has more than 20 years of international marketing and brand experience for leading FMCG companies. She has a proven track record of leading brands and teams to win through transformative marketing strategies, brand building and innovation delivery.

Fiona previously served as the CMO for JDE (2013-2019) where she reshaped the global brand vision, strategy and innovation maps for the portfolio of brands. She played a fundamental role in the establishment of the company’s global brand portfolio now available in over 100 countries.

Fiona holds a Bachelor of Business (Marketing) and Arts (Japanese) from Swinburne University in Melbourne. She has lived and worked in Australia, Japan, UK, Belgium and the Netherlands.