Montse Ratera

Montse Ratera has extensive experience in marketing and shopper insights. Montse is currently working as the Commercial Lead Strategic Business Unit at JACOBS DOUWE EGBERTS, where they are responsible for developing the Category Vision and Growth Drivers. Prior to this, they were the Global Shopper Marketing Director at the same company, where they led the Shopper Marketing community and defined the Shopper Marketing strategy. Before joining JACOBS DOUWE EGBERTS, Montse founded Ratera & van Galen, a boutique consultancy in Kuala Lumpur that focused on Shopper Insights and Customer and Shopper Centric thinking in Southeast Asia. Montse has also worked as an Account Director at srcg retail consultancy in the UK and as a New Business Manager at PepsiCo in Spain. Montse began their career at Mars in Spain, where they held several roles including Marketing Manager, European Communication Manager, Product Manager, and Market Research Analyst.

Montse Ratera obtained a Master of Business Administration (MBA) degree in International Marketing from Esade between 1984 and 1989.