Lennard Hoornik

Lennard is responsible for all global sales and marketing activity on both the Jaguar and Land Rover brands. His role also includes brand positioning; current and future product planning; customer relationship management; marketing communications; brand experience strategies; global sales and customer service; and supporting future growth.

Lennard, who also has a seat on the Board of Directors, previously spent eight years at Dyson as Chief Commercial Officer, and has also held senior roles for Sony, Sony Ericsson, and HTC.