Jairus Marketing
Scott Alexander has a diverse work experience in the healthcare industry. Scott currently serves as the Chief Executive Officer at Jairus Micromarketing, a company focused on building brand awareness, market demand, and sales opportunities in the healthcare sector. Prior to this, Scott held the same position at iVelocity Marketing. Scott also worked as the Vice President of Innovation and Product Development at Mercy from 2016 to 2018. Before that, Scott served as the Vice President of Sourcing, Innovation, and Marketing at ROi Resource Optimization & Innovation. Scott gained significant experience at Covidien (Medtronic Minimally Invasive Therapies Group), where they held various roles including Director of Commercial Innovations and Director of Global New Growth Platforms. Scott's career began at Medtronic, where they worked as a Global Product Manager and Ventures Manager, focusing on diabetes and vascular solutions respectively.
Scott Alexander completed their Bachelor of Business Administration degree in Marketing at the University of Georgia - Terry College of Business from 1997 to 2001. Scott then pursued a Master of Business Administration degree in Finance, General at the Wake Forest University School of Business from 2004 to 2006.
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Jairus Marketing
Jairus Marketing has been helping medtech, medical device, life science and healthcare service organizations succeed by delivering personalized services and customized client solutions for more than 15 years. As the rapidly-evolving healthcare industry continues to forge a highly complex and increasingly competitive sales process, Jairus steps in as an expert growth partner for companies looking to make their mark on the industry. If you’re a MedTech innovator or healthcare professional struggling to reach your target decision-makers or ideal consumers, let’s talk. At Jairus, we’re proud to be a part of something bigger than ourselves. We know that what we do directly impacts the lives of patients and providers worldwide. To us, it’s not just work — it’s the opportunity to expand access to life-changing and life-saving innovations to those facing limited options for their critical health needs. From introducing groundbreaking technology to driving patient connection and beyond, we recognize the responsibility we’ve been given and work purposefully each day to steward it well. We are experts in targeted B2B marketing to doctors, healthcare administrators, medical decision-makers and other professionals, with a record of proven results. At Jairus, we believe in true partnerships and can provide full-service support that feels more like in-house marketing or an extension of your own team. We use multiple tactics, including digital outreach campaigns and more, to engage with the right clinicians for each client’s unique needs. Our solutions help our partners define their brand, provide new ways to create sales opportunities, and drive new revenue forward.