Darren Smith is a seasoned professional with extensive experience in management and sales development across various sectors. Currently serving as a Senior Buying Manager for Morrisons since January 2014, Darren has successfully led initiatives within the Home & Leisure category, focusing on strategic growth and local solutions. Previous roles at Morrisons include Senior Sourcing & Ranging Manager and Marketing Manager for Beer, Wines & Spirits. Darren also serves as a Seed Investor with Seedrs and Revolut, contributing to equity crowdfunding and fintech. Early career experience includes management roles at We Do Bars Ltd, Oracle Bar, and Baby Cream, among others. Darren holds a BSc in Business Management from Bradford University School of Management.
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