Amritz Lay

Amritz Lay has extensive experience in marketing and program management. They have worked as the Director of Marketing at Jakks Pacific since 2021. Prior to that, they worked as a Strategic Marketing and Program Management Consultant from 2015 to 2021, where they managed the creation of marketing assets for interactive game launches and developed strategic marketing campaign components. They have also held positions in global marketing at Alpha Group US and MGA Entertainment, and as an Associate Director of Product Marketing at Square Enix, where they managed the marketing for several popular game franchises. Additionally, they have experience as a Senior Manager of Marketing at THQ, Director of Product Marketing at InstantAction, and as a Global Product Manager at Microsoft. Amritz started their career as a Global Franchise Manager at Electronic Arts and as a Database Manager at the Academy of Motion Picture Arts and Sciences.

Amritz Lay has completed a Bachelor's degree in Management Information Systems, General from California State University, Fullerton. They are currently pursuing a Project Management Certificate from UCLA, expected to be completed by 2022. Additionally, they have an MBA in Operations from San Francisco State University.