Aaron Bell

As the General Manager of Matador Distributing, the 4th largest distributor in the country, Aaron guides the company by aligning strategy and vision with their partners at Red Bull, and positioning tactics with his management team to drive best in class results.

Aaron began his foray in the beverage industry over 20 years ago, beginning at Columbia Distributing in Portland, Oregon. Later, he found a home with New Belgium Brewing Company where he progressed into the Area Manager role over Georgia, Tennessee, and South Carolina. Aaron began his experience with Red Bull over 6 years ago as the Distributor Partner Manager for Matador Distributing. After 2 years in that role, Aaron escalated his career at Matador Distributing and took on the position of General Manager. Aaron brings a wealth of industry knowledge, leadership, drive, creativity, and passion for the Red Bull brand, ideally suited for the leadership role at Matador Distributing.