David Éthier

David Éthier is a skilled professional in digital marketing and web development, currently serving as Manager of CRM & Personalization at Janie and Jack. In this role, David has successfully developed new marketing strategies, including SMS marketing, resulting in a rapid growth of SMS subscribers from 0 to over 50,000 and generating significant revenue. Previously, David held leadership positions at Athleta, where contributions to A/B testing and personalized web content led to over $100 million in additional revenue. David's experience also includes web content development at Gap Inc. and client management at CPA Site Solutions. David holds a Bachelor of Arts in Philosophy from the University of Vermont and an Associate of Arts and Sciences in Website Design and Administration from the Community College of Vermont.