Tania Zaiets

Tania Zaiets is an experienced professional in app store optimization and project management, currently serving as an ASA Specialist and ASO Team Lead at JatApp since May 2023. Tania specializes in developing and executing end-to-end ASO strategies, including keyword research and A/B testing, while also leading branding initiatives for app launches. Previously, Tania held the position of Project Manager at EvoPlay, optimizing team coordination for over 20 SEO specialists and implementing a goal-setting system using the OKR methodology. Tania's career also includes roles as a New Business Manager at Startup PrPunch, where customer acquisition strategies were developed, and as a Sales and Marketing Manager at EVO, focusing on traffic analysis and promotional strategies for Yandex. Tania began the career as a Regional Sales Manager at Gelium and holds a Bachelor's degree in Sociology from Kharkiv National University.