Minah Rathore

Minah Rathore serves as the Performance Marketing Lead for Jazz, where responsibilities include overseeing digital products like the Bip messaging app and Jazz's B2B portfolio. With a history of success in performance marketing for JazzCash, Minah drove a 40% year-on-year growth in monthly active users. Previous roles include Stream Head for Digital Products, where Minah launched multiple app partnerships, and Expert B2B Digital Marketing at Jazz Business, delivering impactful campaigns. Past positions feature varied experience in digital communications, policy analysis, and stakeholder engagement across organizations such as the U.S. Department of State and British American Tobacco. Minah holds a Master of Public Policy and Administration from the University of Massachusetts Amherst and a Bachelor’s degree in International Relations from Knox College.