Rabia Batool is a Customer Experience and Product Life Cycle professional with nearly 3 years of experience optimizing digital journeys and executing data-driven initiatives at JazzCash. They have successfully delivered 16 research projects and contributed to 28 product launches, significantly enhancing customer satisfaction. Prior to this role, Rabia held various positions, including Marketing & Communication Manager at Master Beverages & Foods Limited and Trade Marketing Manager at Haidri Beverages Pvt. Ltd. Rabia's educational background includes a Master of Business Administration in Marketing from the Lahore School of Economics and a Bachelor's in Social Sciences from Kinnaird College for Women.
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