J&B Importers
Bruce Schofield is an experienced sales and merchandising professional with a diverse background in the bicycle industry. Currently, Bruce serves as a Territory Sales Representative at J&B Importers since October 2021. Prior to this role, Bruce held the position of Bicycle Division Manager at Westren Power Sports from January 2014 to October 2021. Bruce's expertise includes a significant tenure at Pearl Izumi as Retail Services Lead, where Bruce successfully merchandised and evaluated over three hundred retail bike shops, achieving an average 14% increase in sales. Additional roles include Merchandising Coordinator and Sales Representative at Giant Bicycle, as well as various sales positions at Western States Imports, contributing to a comprehensive understanding of sales strategies and retail operations throughout career progression.
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J&B Importers
J&B Importers offers a wide variety of popular cycling brands. Our house brands Origin8, Sun Bicycles, and Sunlite have quickly become industry favorites. We operate 11 regional distribution centers strategically placed around the nation that allow local bike shops across the nation to take advantage of standard next day shipping. J&B also offers export services for most products and have expanded their proprietary brand reach with world-wide distribution partners. Mission