Henna Mäkeläinen

Henna M. has extensive experience in affiliate management and marketing within the gaming industry, currently serving in an affiliation role since March 2024. Previous positions include Head of Affiliates and Key Affiliate Manager at Esports Entertainment Group from March 2021 to January 2024, following a similar role at AFFmore. Henna has also held affiliate management positions at Premier Gaming, Cashmio Online Casino, Legolas.bet, and Hero Gaming, focusing on strategies, negotiations, and data analysis to optimize affiliate performance. Earlier experience includes significant roles at Betsson Group and IBM, where Henna demonstrated leadership in team management and customer service. Educational qualifications comprise a Bachelor of Business Administration in Leadership and Management, Entrepreneurship, and Marketing from Savonia University of Applied Sciences.