Marketing and Communications Team

The Marketing and Communications Team at JCPenney is responsible for developing and executing strategies to promote the brand, enhance customer engagement, and drive sales across all channels. This team oversees product marketing, digital campaigns, social media outreach, and corporate communications while collaborating on visual merchandising and data analysis to optimize marketing efforts and resonate with target audiences. Their goal is to create cohesive messaging that aligns with the company’s values and business objectives.