Yuecheng (Martin) Yu holds a PhD in Business Administration and an MBA with a focus on Finance. They have served as a Senior Research Fellow at JD.COM since 2017, and previously held research fellow positions at Singapore Management University and Nanyang Technological University. At Baruch College, from 2004 to 2012, they worked as a Research Assistant, Statistical Consultant, and Adjunct Lecturer, teaching various undergraduate courses in Information Systems. Yu has conducted research on topics including knowledge sharing, group buying behavior, and entrepreneurship.
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