Baron Smith is a seasoned consultant with expertise in the automotive industry, currently working at J.D. Power since July 2023. Prior to this role, Baron served as Managing Account Supervisor at Ketchum, focusing on automotive, energy, and manufacturing sectors from November 2022 to July 2023. Experience includes strategic public relations and product PR with Differential Communications and Mercedes-Benz USA, respectively, where Baron specialized in media relations for Mercedes-AMG and Motorsport. Additionally, Baron held roles at Toyota North America as Senior Product Strategist for Lexus and at Volkswagen of America in product marketing and as a graduate analyst. Education includes a Bachelor’s Degree in Strategic Communications and Political Science from Elon University.
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