Ritu Asthana

Ritu Asthana has a diverse and extensive work experience spanning several prominent companies. Ritu currently serves as the Chief Marketing Officer at J.D. Power since December 2019, leading the Marketing and Communications division. Prior to this, Ritu was the Head of Marketing and Communications at J.D. Power from 2018 to November 2019.

Before joining J.D. Power, Ritu worked at Technicolor in various leadership roles. Ritu was the Vice President of Marketing, Entertainment Services from 2017 to 2018, responsible for driving the marketing function for the $1B Entertainment Services division. Ritu also served as the Vice President of Marketing Strategy & Integrated Marketing Communications from 2014 to 2017, overseeing brand management, messaging, customer and market intelligence, and thought leadership programs.

Ritu's earlier work experience includes their tenure at IBM, where they held multiple positions. As the WW Director of Organizational Development & Engagement Marketing in 2013, they managed leadership and organizational development strategies for IBM Enterprise Marketing Performance. Ritu also served as the WW Director of GMC Demand Programs Marketing Discipline Leader from 2010 to 2013, leading a 400+ employee demand generation marketing organization.

Prior to their time at IBM, Ritu worked as the Program Director of Global Digital Marketing and Event Marketing at CHQ from 2007 to 2010, playing a key role in developing IBM's core set of digital metrics and directing the virtual event strategy.

Ritu's early career includes experience at American Express as a Marketing Manager from 1999 to 2000. During their time at American Express, they developed strategies for B2B product launches and led cross-functional teams in developing new procedures and enhancing corporate service offerings.

Overall, Ritu Asthana boasts extensive leadership experience in marketing and communications across multiple industries, with a focus on driving marketing strategies, brand management, thought leadership, and organizational development.

Ritu Asthana completed their MBA in Marketing and Management from NYU Stern School of Business between 1998 and 2000. Prior to that, they obtained a Bachelor of Science degree in English from UCLA, although the specific dates are not provided.