Alex Bengtsson

Alex Bengtsson currently serves as the Nordic Brand Manager at JDE Peet's since March 2020, overseeing the brand strategy for Single Serve coffee appliances and Pickwick Tea in both retail and professional markets. Previous roles at JDE Peet's include managing the media and brand strategy for L’OR Espresso and the product portfolio for Senseo and Tassimo, along with customer shopper management responsibilities. Prior experience includes a position as a Junior Promotion and Sales Analyst at Findus Sverige and a sales role at Elgiganten AB during studies. Alex holds a Bachelor of Business Administration in Marketing from Lund University and a Master of Science in Business Administration specializing in International Business and Marketing from Kristianstad University.