Annemijn Strop

Annemijn Strop is an experienced marketing professional with a focus on brand strategy and category management. Currently serving as the Global Category Marketing Manager for Ground at JDE Peet's since May 2016, Annemijn has previously held roles within the company as Senior Brand Manager for Roast & Ground and Beans. Before joining JDE Peet's, Annemijn spent nearly a decade at Ahold, where responsibilities included shaping brand strategy as a Brand Strategy Manager and optimizing store formats as a Format Differentiation Manager. Early career experience at HEINEKEN as a Junior Research Manager contributed to a solid foundation in market intelligence. Annemijn holds a Master's degree in Business Administration (Marketing) from the University of Groningen.