Bas Vredenburg

Bas Vredenburg possesses extensive experience in product management and project leadership, particularly in eCommerce and digital technology sectors. Currently serving as Head of Product & Technology Digital & Ecommerce at JDE Peet's since February 2015, Bas is responsible for shaping the product vision and strategy while enabling effective governance and stakeholder engagement. Previous roles include leading product strategy at JDE Peet's, overseeing major projects post-merger, and implementing CRM systems at Robeco. Bas's diverse background spans multiple industries, including financial services and telecommunications, complemented by advanced education credentials, such as a Master of Science in Economics from the University of Groningen and various certifications in Scrum and growth hacking.