Daniel Vargas

Daniel Vargas is a seasoned marketing professional with extensive experience in category development and trade marketing, currently serving as the Global Category Development Manager for Beans, Ground, and Tea at JDE Peet's since April 2013. In this role, Daniel leads category growth initiatives, fostering value-based relationships to capture growth potential across diverse geographies. Previously, as a Senior Trade Marketing Manager, Daniel transformed shopper insights into effective strategies, successfully delivering multiple projects that significantly enhanced the coffee category across over 100 points of sale. Daniel’s career also includes roles at L'Oréal and Natura Cosméticos SA, where successful trade activation and promotional planning were key responsibilities. An MBA in Marketing from FGV and a degree in Production Engineering from UERJ complement Daniel's professional expertise.