JDE Peet's
Darya Myts is a Senior Shopper Marketing Specialist at JDE since August 2023, overseeing client relationships with major retailers such as Magnit and Dixy and supporting new product development launches in the Pure Instant coffee segment. Previously, Darya worked at Kellogg Company from September 2019 to August 2023, holding positions such as Innovation Manager for the cereals category, Category Development Specialist, and Junior Launch Program Manager. Darya holds a Master's degree in Corporate Research, Development and Innovation Management from the Higher School of Economics and a Bachelor's degree in Logistics and Supply Chain Management from the same institution.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.