JDE Peet's
Frédérique Asberg has held various senior positions in marketing and innovation in companies such as JDE Peet's and Heineken. They have led global strategies for brands like Nespresso, L'OR Barista, and Heineken in different markets. With a Master of Science degree in various fields related to management and design, Frédérique has a strong background in driving business growth through product and packaging innovation. Their expertise ranges from developing communication strategies to leading multi-functional teams across different departments.