Hanne Birkbo

Hanne Birkbo is currently serving as the Nordic Marketing Manager at JDE Peet's since May 2024. Prior experience includes nearly seven years at Coop Danmark, where roles spanned from Corporate Media Manager to Corporate Senior Marketing & Digital Content Manager, overseeing significant media investments and digital communication strategies. Hanne has also held various marketing leadership positions at The Coca-Cola Company, managing extensive portfolios across the Nordic region and Europe. Additional experience includes account management roles at Klausen & Partners and Action Europe, along with positions in trade marketing and export management at Gillette and Mitsubishi, respectively. Hanne Birkbo holds multiple marketing qualifications, including an IAA Masterclass and a degree from Copenhagen Business School.