JDE Peet's
Jana Kucerova is an experienced Category Development Manager at JDE since July 2015, specializing in coffee category thought leadership within the Asian retail market. Kucerova has a comprehensive background in brand and marketing management, previously serving in various roles including Sales Excellence Manager and Senior Brand Manager, where responsibilities included strategic planning, product development, and brand launches for significant product lines such as Kenco and L’OR. Prior to JDE, Kucerova worked at Mondelēz International, developing campaigns and launching innovations for brands like Carte Noire and Milka. Kucerova holds a Master’s degree in International Trade from Prague University of Economics and Business.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.