Miroslava Kivshanova

Miroslava Kivshanova has extensive experience in customer activation and marketing, currently serving as Customer Activation Manager at JDE since July 2015. In this role, Miroslava oversees point-of-sale activations, manages e-commerce and electro chains, and is responsible for strategic brand development and budget management. Previous positions at JDE include Activation Manager for Senseo & E-commerce and various marketing and sales support roles. Prior to JDE, Miroslava worked at Mondelēz International as a Sales Analyst, where responsibilities included revenue target preparation and sales performance analysis. Miroslava began career experience with roles at MKB Unionbank and Overgas Inc, focusing on market research and statistical analysis. Educational qualifications include a Master’s in Marketing Management and a Bachelor’s in Business Administration from Technical University of Sofia.