JDE Peet's
Sanne Dijkstra is a seasoned professional with extensive experience in customer development and financial analysis. Currently serving as a Customer Development Manager at JDE Peet's since November 2024, Sanne previously held multiple roles at JACOBS DOUWE EGBERTS from March 2013 to August 2024, including Customer Development Manager for AH and Superunie, Senior Category Manager, and Business Controller for JDE Professional UK. Early career highlights include working as a Financial Analyst and participating in research projects with the Risk - Financial Study Association of the University of Groningen. Sanne holds a Master’s degree in Business Administration with a focus on Finance and a Bachelor’s degree in Business Economics, both from the University of Groningen, as well as a VWO diploma in Economics and Society from Agnieten College.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.