Sofía Arbulu is a highly skilled professional with extensive experience in market research and strategy. Currently serving at JDE Peet's since December 2019 in various roles including Front End Innovation Trends & Insights, Global Strategy & Insights Specialist, Global Market Research Specialist, and Global Market Research Analyst, Sofía has a robust background in developing comprehensive studies for advertisement, branding, and product development, particularly within retail and banking sectors. Prior experience includes project management at Activa Research, where responsibilities encompassed managing multiple methodologies for market studies and overseeing marketing project implementation. Additionally, Sofía contributed as a Teaching Professional at Universidad Finis Terrae and collaborated on organizational climate reports as a Freelance Collaborator at DESUC. Educational qualifications include an MSc in Business Economics from the University of Amsterdam and multiple degrees in Sociology from Pontificia Universidad Católica de Chile.
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